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The case for small improvements
I recently read an article by a respected DTC operator who was giving a perspective on improvement. He illustrated his thoughts by discussing a quadrant that looks like this: As you examine this chart, it is pretty easy to see where DTC and E-commerce businesses should ideally be spending their time (upper right) and where…
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Why operations improvement is actually marketing
At this point in time, customer acquisition is unquestionably the hottest topic of conversation in DTC and E-commerce. There is a good reason for this: Facebook ads have been performing poorly since 2021, search advertising costs are rising quickly, social media is oversaturated, and coming AI has the capacity to make things much worse. Many…
