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Buy or lease your warehouse: Three questions to ask
While we have both leased and owned warehouses in the past, we have a pretty strong bias toward leasing today, and in fact, currently own no warehouses. By the time you finish this post, you will know why, but before we get to that, I do want to acknowledge the two major benefits of owning:…
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The big 3PL question: To use or not to use?
I recently read some survey results that claimed that fast-growing DTC/E-commerce companies tend to use a 3PL. I have no doubt that is true, but I strongly believe that more businesses should run their own operations. I am going to make a case for that in this post. To start, let’s get some background out…
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Why operations improvement is actually marketing
At this point in time, customer acquisition is unquestionably the hottest topic of conversation in DTC and E-commerce. There is a good reason for this: Facebook ads have been performing poorly since 2021, search advertising costs are rising quickly, social media is oversaturated, and coming AI has the capacity to make things much worse. Many…
